Lincoln Sales Data & Trends for the U.S Automotive Market
Lincoln is the only surviving luxury brand in the Ford stable, after the Blue Oval sold off Volvo, Jaguar, Land Rover and Aston Martin and killed Mercury. You’d think they’d put in the extra effort to make the brand successful, but it’s taken a while for Lincoln to really bloom. It always takes a while to restore a lackluster brand image, and from that perspective it made sense to ditch the unsuccessful so-called waterfall grille and the incomprehensible naming strategy in favor of a more attractive styling and a return to traditional names. With the new Navigator and Aviator SUVs getting lots of praise from the press for their styling and content, Lincoln is ready for a long-awaited revival.
All of Lincoln’s models for the US market are manufactured in North America. Outside of its home market he brand is not sold in large volumes except for China, where it has started local production in 2020.
The MKZ midsized sedan is Lincoln’s best selling sedan in the United States, while the Nautilus midsized crossover is the most popular vehicle in the line-up.
Also find Lincoln sales figures in China. Sales figures for the Lincoln MKZ, 2017 Continental, MKT, Corsair/MKC, Nautilus/MKX, Aviator, Navigator, MKS, LS, Town Car, Mark LT, Blackwood, Pre-2002 Continental
Monthly Vehicle Sales
| Year | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2016 | 7,177 | 8,039 | 9,689 | 9,776 | 9,807 | 8,809 | 9,098 | 9,234 | 8,797 | 9,069 | 9,429 | 12,791 |
| 2017 | 8,785 | 8,744 | 9,554 | 9,691 | 10,288 | 9,275 | 8,875 | 8,708 | 8,802 | 8,909 | 8,909 | 10,619 |
| 2018 | 6,410 | 6,700 | 9,352 | 8,518 | 9,755 | 9,534 | 7,898 | 8,945 | 8,168 | 7,574 | 9,207 | 11,526 |
| 2019 | 7,715 | 7,726 | 9,534 | 7,986 | 9,185 | 8,769 | 9,203 | 9,565 | 9,166 | 9,780 | 10,884 | 12,691 |
| 2020 | 8,815 | 9,830 | 6,916 | 4,870 | 7,752 | 8,659 | 8,630 | 9,254 | 9,670 | 10,051 | 8,386 | 12,577 |
| 2021 | 7,741 | 7,664 | 10,005 | 10,468 | 8,143 | 4,903 | 4,237 | 5,154 | 7,647 | 8,346 | 6,426 | 6,195 |
| 2022 | 5,740 | 5,923 | 7,485 | 9,258 | 7,593 | 6,894 | 6,968 | 6,393 | 6,666 | 7,196 | 6,104 | |
| Avg = | Avg = | Avg = | Avg = | Avg = | Avg = | Avg = | Avg = | Avg = | Avg = | Avg = | Avg = 121,731.50 |
Annual Vehicle Sales
| Year | Sales | Growth | Market Share |
|---|---|---|---|
| 1985 | 165,138 | 1.08 | |
| 1986 | 177,587 | 7.54 | 1.11 |
| 1987 | 166,037 | -6.50 | 1.12 |
| 1988 | 191,624 | 15.41 | 1.24 |
| 1989 | 200,315 | 4.54 | 1.38 |
| 1990 | 231,660 | 15.65 | 1.68 |
| 1991 | 178,701 | -22.86 | 1.45 |
| 1992 | 161,648 | -9.54 | 1.20 |
| 1993 | 173,644 | 7.42 | 1.18 |
| 1994 | 179,166 | 3.18 | 1.18 |
| 1995 | 150,814 | -15.82 | 0.00 |
| 1996 | 141,476 | -6.19 | 0.90 |
| 1997 | 166,371 | 17.60 | 1.10 |
| 1998 | 187,121 | 12.47 | 1.20 |
| 1999 | 176,493 | -5.68 | 1.00 |
| 2000 | 193,009 | 9.36 | 1.10 |
| 2001 | 158,934 | -17.65 | 0.90 |
| 2002 | 150,057 | -5.59 | 0.90 |
| 2003 | 158,839 | 5.85 | 0.95 |
| 2004 | 139,016 | -12.48 | 0.82 |
| 2005 | 123,207 | -11.37 | 0.72 |
| 2006 | 120,476 | -2.22 | 0.73 |
| 2007 | 131,487 | 9.14 | 0.81 |
| 2008 | 107,295 | -18.40 | 0.81 |
| 2009 | 82,847 | -22.79 | 0.79 |
| 2010 | 85,828 | 3.60 | 0.74 |
| 2011 | 85,643 | -0.22 | 0.67 |
| 2012 | 82,150 | -4.08 | 0.57 |
| 2013 | 81,694 | -0.56 | 0.52 |
| 2014 | 94,474 | 15.64 | 0.57 |
| 2015 | 101,227 | 7.15 | 0.58 |
| 2016 | 111,724 | 10.37 | 0.64 |
| 2017 | 111,159 | -0.51 | 0.64 |
| 2018 | 103,587 | -6.81 | 0.60 |
| 2019 | 112,204 | 8.32 | 0.66 |
| 2020 | 105,410 | -6.06 | 0.72 |
| 2021 | 86,929 | -17.53 | 0.58 |
Annual Vehicle Sales Chart
Market Share Chart
Please note: Ford Motor Company stopped reporting monthly US sales figures in Q3 of 2019 and switched to reporting its US sales quarterly. From Q3 of 2019 onwards you will find Q1 data in the March data field, Q2 data in June, Q3 data in September and Q4 data in December.
Sources: Manufacturers, ANDC