The large sedan segment is up 13% in the first half of 2021, half the overall market growth as large sedans now make up just 1.6% of the US car market, down from 1.8% in the first half of 2020 and a new record low.
For a change, luxury models lose share of the class as they’re up just 8% as they now hold 43.6% of the large cars segment, down almost 2 percentage points on last year.
The Dodge Charger is up 40% to improve its share of the class to 31.9% as it’s also the best performing model in the top-5, although three of its rivals also see their deliveries grow by over 30%. The #2 Mercedes-Benz E-Class is not so lucky and therefore the worst performer in the top-5 at +14% as it’s in the middle of an extensive facelift. It was outsold by the BMW 5-Series in Q2. The 5-Series, Chrysler 300 and Toyota Avalon gain market share, and the latter two pass the Nissan Maxima which sees almost stable sales and therefore loses a full percentage point of share. Biggest winner in the top-10 is the Audi A6 at +62%, jumping past the Cadillac CT5, Tesla Model S and the discontinued Chevrolet Impala. The CT5 is up 22% while the Model S is down an estimated 40% as an updated version is expected soon. The Genesis G80 is up 50% and enters the top-10 as the brand has finally found its stride in the US after launching a couple crossovers, while the Audi A7 is up 86%. The Volvo 90 Series is up 7% and Jaguar XF is up 70%, but all other nameplates are down by double digits.
US large car sales 2021 – first half
| Large car segment | 2021-H1 | 2020-H1 | Change | 2021 Share | 2020 Share | |
| 1 | odge Charger | 42.103 | 30.084 | 40% | 31,9% | 25,7% |
| 2 | Mercedes-Benz E-class | 14.951 | 13.123 | 14% | 11,3% | 11,2% |
| 3 | BMW 5-series | 13.701 | 10.335 | 33% | 10,4% | 8,8% |
| 4 | Chrysler 300 | 11.062 | 8.383 | 32% | 8,4% | 7,2% |
| 5 | Toyota Avalon | 10.328 | 7.563 | 37% | 7,8% | 6,5% |
| 6 | Nissan Maxima | 9.965 | 10.086 | -1% | 7,6% | 8,6% |
| 7 | Audi A6 / S6 | 7.392 | 4.568 | 62% | 5,6% | 3,9% |
| 8 | Cadillac CT5 | 6.825 | 5.575 | 22% | 5,2% | 4,8% |
| 9 | Tesla Model S | 5.155 | 8.600 | -40% | 3,9% | 7,3% |
| 10 | Genesis G80 | 2.992 | 2.001 | 50% | 2,3% | 1,7% |
| 11 | Audi A7 / S7 | 2.311 | 1.244 | 86% | 1,8% | 1,1% |
| 12 | Lincoln Continental | 1.273 | 2.575 | -51% | 1,0% | 2,2% |
| 13 | Volvo 90 series | 944 | 886 | 7% | 0,7% | 0,8% |
| 14 | Chevrolet Impala | 714 | 6.998 | -90% | 0,5% | 6,0% |
| 15 | Mercedes-Benz CLS | 708 | 794 | -11% | 0,5% | 0,7% |
| 16 | Jaguar XF | 594 | 349 | 70% | 0,5% | 0,3% |
| 17 | Kia Cadenza | 225 | 670 | -66% | 0,2% | 0,6% |
| 18 | Acura RLX | 198 | 401 | -51% | 0,2% | 0,3% |
| 19 | Cadillac XTS | 170 | 737 | -77% | 0,1% | 0,6% |
| 20 | Cadillac CTS | 162 | 328 | -51% | 0,1% | 0,3% |
| 21 | Lexus GS | 70 | 1.303 | -95% | 0,1% | 1,1% |
| 22 | BMW 6-series | 48 | 118 | -59% | 0,0% | 0,1% |
| 23 | Buick LaCrosse | 19 | 209 | -91% | 0,0% | 0,2% |
| 24 | Infiniti Q70 | 0 | 129 | -100% | 0,0% | 0,1% |
| Segment total | 131.910 | 117.059 | 13% |
Source: Manufacturers.