NEW: US green car sales analysis January 2018

In a first of a monthly series of articles, we will put a spotlight on sales of green cars in the US. The term “green cars” broadly means cars which incorporate electric motors in their drivetrains, in varying degrees of importance: Hybrid describes cars where the electric motor plays second fiddle to the primary internal combustion engine,  which is also its only source of electricity, PHEV (or Plug-in Hybrid Electric Vehicle) describes cars that still have an internal combustion engine, but whose batteries can be charged from an external source and whose electric motors can propel the car on their own, while EV (or Electric Vehicle) describes cars whose only means of propulsion is an electric motor. These cars can either be dedicated, stand-alone models or special versions of mainstream vehicles. Hopefully this new series adds a new dimension to CarSalesBase.com; as always, we welcome your feedback!

Total sales of green cars rose modestly over the past year, with a 2.3% growth bringing the total up to 32,681 cars. With a record 11 new entries over the course of the last year (over a fifth of the total models we keep track of), this can be viewed as slightly disappointing, though with key players such as Tesla Model 3 and the second-generation Nissan Leaf only about to hit their stride, it is reasonable to expect bigger things in the coming months.

Top 10

Tesla Model 3 EV

Because of the relatively small numbers and the immaturity of the submarket, sales of green cars fluctuate more over time than do those of mainstream cars. This is in evidence in the Top 10, which includes four new models, as well as reshuffling among existing models – in fact, only one model placed the same as it had in Jan’17. Despite seeing sales drop by 11.9% Toyota Prius reclaimed segment leadership that it lost last year to Ford Fusion Hybrid (whose sales fell by almost half), with the Toyota RAV4 Hybrid also managing to squeak past the Ford thanks to being the only one of the three models to record positive growth (of 20.8%). Right behind them was the new Tesla Model 3, making it the highest-ranked non-hybrid model; if the production ramp-up continues in line with Tesla’s promises, the Model 3 will soon enter the Top 3, and may even make a play for the top spot. Close behind it was the hybrid Kia Niro, once again proving more popular than its cousin, Hyundai Ioniq, which just missed out on the Top 10. Behind the Niro were the new Toyota Camry Hybrid, whose sales increased by 30.9%, Toyota Prius Prime, the only PHEV in the Top 10, the combined total for all Lexus hybrid models (which, in aggregate, saw their sales rise by over 50%), the Chevrolet Bolt EV, whose sales were pretty stable from last year, and closing off the Top 10, Toyota Highlander Hybrid, with sales rising by over 70%.

Top 11-20

Chevrolet Volt PHEV

The models populating the Top 11-20 are a close match to the Top 10: most of the cars are hybrids, there are two EVs, and two PHEVs (only one in the Top 10). Unlike in the Top 10, though, most of these cars experienced a drop in sales from last year. The biggest drop came from the outgoing Honda Accord Hybrid (down over 70%) and the Chevrolet Volt, whose sales shrunk by over 55%, as the model’s appeal is undercut by the newer PHEV Toyota Prius Prime, as well as the in-house competition from the Chevrolet Bolt EV (which, it should be noted, did not gather new sales this year, resulting in a substantial drop in the net sales of the Chevy duo). Also losing sales were Toyota’s other Prius models, the subcompact Prius C and the compact Prius V, as well as the large Tesla cars: Model S and Model X, whose sales clearly suffered with the ramping-up of the production of their smaller Model 3 sister. Of the remaining cars only Ford C-Max Hybrid registered double-digit sales growth of almost 50%, while the new GMC Sierra Hybrid rose up the rankings to 18th spot.

Other notable developments

Toyota Mirai FCEV

Many models outside of the Top 20 saw their sales drop by 50% or more since Jan’17, including Ford C-Max Energi PHEVVolkswagen e-GolfChevrolet Malibu HybridNissan LeafAudi A3 Sportback e-tron or Hyundai Sonata PHV. Of those, only the Leaf had an “excuse” as it is in the process of transitioning to the new generation model – the drop in sales for the rest of them is more worrying, though we’ll have to wait a few months until we can truly say they’re in trouble. Similarly, January was not a great month for Mercedes-Benz cars, with GLE 550eB-classC350e and S550e all seeing their sales drop, by over 75% in the case of the last two.

By comparison, Toyota Mirai had something to be happy about, as its sales exceeded 200 for the fourth month running (keep in mind, the model is only available in California), and far exceeded those achieved by the only other fuel-cell car on this list, Honda Clarity FCEV. Also doing well were BMW’s new green versions of mainstream models, 330e and 530e, as well as the Kia Niro PHEV, which handily outsold its Hyundai Ioniq PHEV cousin, just like the hybrid version did.

 

 

Monthly model ranking

Monthly YTD
# Model Type Jan’18 Jan’17 Δ # 2018 2017 Δ
a1 (1) Toyota Prius Hybrid 4,011 4,553 -11.9% a1 (1) 4,011 4,553 -11.9%
a2 (1) Toyota RAV4 Hybrid Hybrid 3,502 2,898 20.8% a2 (1) 3,502 2,898 20.8%
a3 (2) Ford Fusion Hybrid Hybrid 2,519 4,856 -48.1% a3 (2) 2,519 4,856 -48.1%
a4 (new) Tesla Model 3 EV 1,875 0 new a4 (new) 1,875 0 new
a5 (35) Kia Niro Hybrid 1,785 42 4150.0% a5 (35) 1,785 42 4150.0%
a6 (1) Toyota Camry Hybrid Hybrid 1,621 1,238 30.9% a6 (1) 1,621 1,238 30.9%
a7 (1) Toyota Prius Prime PHEV 1,496 1,366 9.5% a7 (1) 1,496 1,366 9.5%
a8 (3) Lexus Hybrids Hybrid 1,307 870 50.2% a8 (3) 1,307 870 50.2%
a9 (1) Chevrolet Bolt EV EV 1,177 1,162 1.3% a9 (1) 1,177 1,162 1.3%
b10 (7) Toyota Highlander Hybrid Hybrid 976 571 70.9% b10 (7) 976 571 70.9%
b11 (39) Hyundai Ioniq Hybrid 973 4 24225.0% b11 (39) 973 4 24225.0%
b12 (3) Toyota Prius C Hybrid 811 1,143 -29.0% b12 (3) 811 1,143 -29.0%
b13 (3) Tesla Model S EV 800 900 -11.1% b13 (3) 800 900 -11.1%
b14 (9) Chevrolet Volt PHEV 713 1,611 -55.7% b14 (9) 713 1,611 -55.7%
b15 (3) Ford C-Max Hybrid Hybrid 709 473 49.9% b15 (3) 709 473 49.9%
b16 (1) Tesla Model X EV 700 750 -6.7% b16 (1) 700 750 -6.7%
b17 (1) Ford Fusion Energi PHEV PHEV 640 606 5.6% b17 (1) 640 606 5.6%
b18 (5) Toyota Prius V Hybrid 625 767 -18.5% b18 (5) 625 767 -18.5%
b19 (new) GMC Sierra Hybrid Hybrid 513 0 new b19 (new) 513 0 new
b20 (16) Honda Accord Hybrid Hybrid 487 1,711 -71.5% b20 (16) 487 1,711 -71.5%
b21 Toyota Avalon Hybrid Hybrid 477 448 6.5% b21 477 448 6.5%
b22 (20) Buick LaCrosse/Regal eAssist Hybrid 454 18 2422.2% b22 (20) 454 18 2422.2%
b23 (1) BMW i3 EV 382 382 0.0% b23 (1) 382 382 0.0%
b24 (23) Chrysler Pacifica Hybrid PHEV 375 12 3025.0% b24 (23) 375 12 3025.0%
b25 (new) Mitsubishi Outlander PHEV PHEV 300 0 new b25 (new) 300 0 new
b26 (1) BMW X5 xDrive40e PHEV 261 262 -0.4% b26 (1) 261 262 -0.4%
b27 (9) Ford C-Max Energi PHEV PHEV 234 473 -50.5% b27 (9) 234 473 -50.5%
b28 (new) BMW 530e PHEV 224 0 new b28 (new) 224 0 new
b29 (9) Lincoln MKZ Hybrid Hybrid 213 467 -54.4% b29 (9) 213 467 -54.4%
b29 (5) Toyota Mirai EV 213 83 156.6% b29 (5) 213 83 156.6%
b31 (17) Fiat 500e EV 210 752 -72.1% b31 (17) 210 752 -72.1%
b32 (6) Volkswagen e-Golf EV 178 332 -46.4% b32 (6) 178 332 -46.4%
b33 (8) Chevrolet Malibu Hybrid Hybrid 165 339 -51.3% b33 (8) 165 339 -51.3%
b34 (new) Kia Niro PHEV PHEV 155 0 new b34 (new) 155 0 new
b35 (23) Nissan Leaf EV 150 772 -80.6% b35 (23) 150 772 -80.6%
b36 (13) Audi A3 Sportback e-tron Hybrid 145 387 -62.5% b36 (13) 145 387 -62.5%
b37 (new) Mini Countryman S E PHV PHEV 127 0 new b37 (new) 127 0 new
b38 (6) Kia Soul EV EV 115 117 -1.7% b38 (6) 115 117 -1.7%
b39 (9) Porsche Cayenne S E-Hybrid PHEV 113 177 -36.2% b39 (9) 113 177 -36.2%
b40 (new) Volvo XC60 PHEV PHEV 109 0 new b40 (new) 109 0 new
b41 (10) BMW 330e PHEV 101 129 -21.7% b41 (10) 101 129 -21.7%
b42 (new) Acura MDX Hybrid Hybrid 94 0 new b42 (new) 94 0 new
b43 (6) Kia Optima PHV PHEV 86 10 760.0% b43 (6) 86 10 760.0%
b44 (1) Smart ForTwo ED EV 84 15 460.0% b44 (1) 84 15 460.0%
b45 (10) Ford Focus Electric EV 73 56 30.4% b45 (10) 73 56 30.4%
b46 (2) Acura RLX Hybrid Hybrid 60 11 445.5% b46 (2) 60 11 445.5%
b47 (18) Hyundai Sonata PHV PHEV 52 190 -72.6% b47 (18) 52 190 -72.6%
b48 (new) Hyundai Ioniq EV EV 49 0 new b48 (new) 49 0 new
b49 (11) Mercedes-Benz GLE 550e Hybrid 44 52 -15.4% b49 (11) 44 52 -15.4%
b50 (13) Mercedes-Benz B-class EV 40 53 -24.5% b50 (13) 40 53 -24.5%
b51 (12) BMW i8 PHEV 32 50 -36.0% b51 (12) 32 50 -36.0%
b52 (24) Mercedes-Benz C350e Hybrid 29 210 -86.2% b52 (24) 29 210 -86.2%
b53 (new) Volvo S90 PHEV PHEV 27 0 new b53 (new) 27 0 new
b54 (new) Hyundai Ioniq PHEV PHEV 22 0 new b54 (new) 22 0 new
b55 (13) BMW 740e PHEV 18 18 0.0% b55 (13) 18 18 0.0%
b56 (20) Mercedes-Benz S550e Hybrid 13 55 -76.4% b56 (20) 13 55 -76.4%
b57 (24) Honda CR-Z Hybrid 8 89 -91.0% b57 (24) 8 89 -91.0%
b58 (new) Cadillac CT6 Plug-In PHEV 6 0 new b58 (new) 6 0 new
b59 (37) Lexus CT Hybrid 3 393 -99.2% b59 (37) 3 393 -99.2%

Source: manufacturers, InsideEVs estimates