European sales 2019 Exotics and Sports Cars

European sales 2020 first half Exotics and Sports Cars

Sales of exotic cars in Europe were down 27% in the first half of 2020, to just under 3,200 units. The Bentley Continental GT keeps its segment crown thanks to the new generation, but it loses share as sales are down 36% while the Ferrari 488 is closing in with sales down 11% even though its successor Ferrari F8 Tributo has already started deliveries as well. The Italian brand is almost immune to a lockdown crisis, as the 812 Superfast is also down just 11%, and three of its four models beat the segment while all but one other model does so. The Aston Martin DB11 is knocked down to 4th place, while the Lamborghini Huracan and Aston Martin DBS Superleggera complete the top-5. The latter moves ahead of the Lamborghini Aventador, while the Ferrari F8 Tributo lands at #8, alread ahead of the GTC4Lusso, down 53%. The Rolls Royce Dawn and Wraith are due for a redesign in 2021 or 2022, as this year the brand will prioritize the new Ghost.

2020 first half Exotic car sales Europe

Exotic car segment 2020-H1 2019-H1 Change 2020 share
1 Bentley Continental GT / GTC 779 1.221 -36% 24,6%
2 Ferrari 488 GTB 691 779 -11% 21,8%
3 Ferrari 812 Superfast 438 490 -11% 13,8%
4 Aston Martin DB11 279 436 -36% 8,8%
5 Lamborghini Huracan 243 389 -38% 7,7%
6 Aston Martin DBS Superleggera 202 314 -36% 6,4%
7 Lamborghini Aventador 193 347 -44% 6,1%
8 Ferrari F8 189 0 New 6,0%
9 Ferrari GTC4Lusso 81 172 -53% 2,6%
10 Rolls Royce Dawn 47 77 -39% 1,5%
11 Rolls Royce Wraith 29 39 -26% 0,9%
12 Aston Martin Vanquish 0 51 -100% 0,0%
Segment total 3.171 4.315 -27%

Large Sports car segment

Sales of large sports cars are impressively resilient at -23% to nearly 12,000 units in the first half of 2020. No model in this class manages to sell more in 2020 than in the same period last year, but the segment best seller Porsche 911 keeps the segment afloar with its small 5% drop in deliveries, improving its share to a whopping 59.1%. The Mercedes-AMG GT is down by 28% and holds on to its #2 spot, albeit at a distance from the 911. The Jaguar F-Type is being facelifted and loses 41% of its sales but stays firmly in third place with still more than double the deliveries of the next player, Ferrari Portofino. The Portofino is the second best performing model in the class after the Porsche, with sales down just 7%, while all models behind lose more than half of their sales, most painfully the Aston Martin Vantage with sales down 67%. The Maserati GranTurismo and GranCabrio were produced until late 2019 and the final remaining models are being sold, while the Honda NSX is down to just 6 sales in as many months.

2020  first half large sports car sales Europe

Large sports car segment 2020-H1 2019-H1 Change Share
1 Porsche 911 7.049 7.397 -5% 59,1%
2 Mercedes-AMG GT 1.997 2.770 -28% 16,7%
3 Jaguar F-type 1.191 2.026 -41% 10,0%
4 Ferrari Portofino 566 606 -7% 4,7%
5 BMW i8 314 669 -53% 2,6%
6 Audi R8 250 522 -52% 2,1%
7 Mercedes-Benz SL 241 506 -52% 2,0%
8 Aston Martin V8/V12 Vantage 159 489 -67% 1,3%
9 Lexus LC 87 224 -61% 0,7%
10 Maserati GranCabrio 37 89 -58% 0,3%
11 Maserati GranTurismo 26 96 -73% 0,2%
12 Honda NSX 6 27 -78% 0,1%
13 Ferrari California 0 3 -100% 0,0%
Segment total 11.923 15.424 -23%

Compact Sports car segment

In contrast with the relatively healthy large sports segment, the small sports car segment is crashing down hard with 52% fewer deliveries in the first half of 2020, to less than 19,000 units. The still fresh BMW Z4 outperforms the segment and the overall market with sales down 27%, while the Ford Mustang leapfrogs the Audi TT to take 2nd place, despite a 40% drop in deliveries. The Porsche 718 Boxster/Cayman is the best performer in the class at -17% but it stays in fourth place for now. The Mazda MX-5 loses almost three quarters of its sales volume, but that figures is beaten by the Alpine A110 at -79%, the Chevrolet Camaro at -96% and the MX-5’s sibling Fiat 124 which has been axed. In that light, the Japanese coupes actually perform not that bad, with the Toyota GT86 at -31%, the ancient Nissan 370Z at -42% and the Subaru BRZ at -48%, although they’re all outsold by the new Toyota GR Supra. Even the Lotus Elise does relatively “not terrible” at -36% but that translates to fewer than 100 sales in half a year.

2020 first half small sports car sales Europe

Compact sports car segment 2020-H1 2019-H1 Change 2020 share
1 BMW Z4 3.889 5.305 -27% 21,1%
2 Ford Mustang 3.383 5.612 -40% 18,3%
3 Audi TT 3.280 6.097 -46% 17,8%
4 Porsche 718 Boxster/Cayman 2.999 3.623 -17% 16,2%
5 Mazda MX-5 1.966 7.622 -74% 10,6%
6 Mercedes-Benz SLC 1.497 2.596 -42% 8,1%
7 Alpine A110 545 2.540 -79% 3,0%
8 Toyota Supra 402 161 149% 2,1%
9 Toyota GT86 350 508 -31% 1,9%
10 Nissan 370Z 173 296 -42% 0,9%
11 Subaru BRZ 131 252 -48% 0,7%
12 Lotus Elise 98 153 -36% 0,5%
13 Lotus Exige 67 143 -53% 0,4%
14 Fiat 124 Spider 45 3.010 -99% 0,2%
15 Chevrolet Camaro 39 1.082 -96% 0,2%
16 Alfa Romeo 4C 10 142 -93% 0,1%
Segment total 18.874 39.142 -52%

Car sales statistics are from the following countries: Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Great Britain, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland.

Sources: Manufacturers, ANDC, JATO Dynamics.