European sales 2013 Premium large SUV segment

Mercedes-M-Class-Range-Rover-Sport-Porsche-Cayenne-sales-europe-jan-sep-2013The premium large SUV segment in Europe is down 11% in 2013, as the top 4 all show double digit declines, but a shake-up of the segment will take place in 2014.

The Mercedes-Benz M-Class is still the leader by a large margin, despite sales down 17%, because the number two of 2012, BMW X5 is down 22% and two places to fourth position. The M-Class will be replaced this year and the X5 has just been renewed. What this means for a model’s sales in this segment, is demonstrated by the Range Rover, up 82% thanks to the new generation. The Range Rover Sport has been renewed in the second half of the year, and sales are up 70% in the last quarter, so it will be fighting for the podium in 2014. The mammoth Mercedes-Benz GL has also been renewed late 2012, and sales have more than tripled in 2013, retaking its position ahead of the still-going-strong G-Class. The G-Class is up as well, which may have something to do with the publicity around the introduction of the utterly absurd G65 AMG, nicknamed the world’s fastest rolling bungalow by some.

Other changes for this year are the new Volvo XC90, Land Rover Discovery and Audi Q7, which have been around without any major changes since 2002, 2004 and 2006 respectively. The XC90 and Q7 are currently selling at less than a quarter of their peak sales, so their new generations are set to bounce back up the charts.

The Tesla Model X was supposed to be introduced late 2014 as well, but this has been postponed for another year, as Tesla is struggling to keep up with demand for its Model S full electric sedan.

2013 2012 Change
1. Mercedes-Benz M-Class 29.092 34.972 -17%
2. VW Touareg 17.098 20.380 -16%
3. Porsche Cayenne 16.855 20.353 -17%
4. BMW X5 16.643 21.300 -22%
5. Range Rover Sport 15.843 15.850 0%
6. Jeep Grand Cherokee 11.155 10.383 7%
7. Range Rover 11.094 6.102 82%
8. Audi Q7 11.037 11.513 -4%
9. Land Rover Discovery 10.325 12.386 -17%
10. BMW X6 8.597 12.943 -34%
11. Volvo XC90 7.690 9.387 -18%
12. Lexus RX 5.707 6.750 -15%
13. Jeep Wrangler 5.619 7.499 -25%
14. Mercedes-Benz GL 4.829 1.573 207%
15. Mercedes-Benz G-Class 2.632 2.210 19%
16. Infiniti QX70/FX 1.319 1.808 -27%
17. Mercedes-Benz R-Class 1.133 2.607 -57%
18. Cadillac Escalade 113 158 -28%
Segment total 176.781 198.174 -11%

 

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