Sales of large SUVs in Europe are up 12% in 2019 to nearly 334,000 sales, 2.1% of the total European car market (up from 1.9% in 2018). This is the segment’s second best year in the last decade, behind the 344,000 sales in 2016 but still far below 2006 and 2007 when over half a million large SUVs were sold annually in Europe and when both the Mercedes-Benz M-Class and BMW X5 both sold over 50,000 units a year. In 2019, no large SUV is above that level, with the X5 thanks to the new generation up 46% to 44,700 sales, which gives it a sizeable lead over the Volvo XC90, which is down 4% to below 30,000 sales. The Range Rover Sport is up 6% and the Volkswagen Touareg is up an impressive 60% as both models leapfrog the Mercedes-Benz GLE, down 2% despite a new generation. This is the Touareg’s highest annual sales volume in over a decade, but still far below its record of nearly 45,000 sales in 2005.
The Porsche Cayenne is up 45% as well to top 20,000 sales for the second time ever, just 200 units below its 2013 sales record. The Audi e-Tron EV becomes the brand’s best selling large SUV, just ahead of the Q8 while the Q7 is down 31% to its lowest annual sales since 2015 before the current generation was launched. Still, with its three models, Audi holds a 15.6% share of the segment, with VW Group holding 29.9% of the segment, compared to BMW Group’s 16.4%, Tata Motors’ 14.3% and Mercedes-Benz’ 12% with its four models. The Range Rover is down 4% to leapfrog its sibling Land Rover Discovery, down 26% to below 10,000 sales for the first time in at least 2 decades, proving that the design of the current generation is not received well. In contrast, the Mercedes-Benz G-Class is up 43% thanks to the new generation, which sets a new annual sales record in Europe. The Tesla Model X is down 35% on its peak year 2018. 
The Jeep Grand Cherokee is down 10% to its lowest annual sales since 2012, while the Lexus RX is down 5%. The BMW X6 is down by almost half in its fourth consecutive year of falling sales, as the new generation arrived late in the year. It stays ahead of its rivals Mercedes-Benz GLE Coupe, which is down 25% in its third straight year of declining sales, and the Maserati Levante, also down 27%. The BMW X7 finds over 4,600 buyers since its launch early 2019, which is more than its rival Mercedes-Benz GLS, which is down 32% as the new generation arrived late in the year.
Among super luxury SUVs, the Bentley Bentayga is down 19% to below 1,000 sales, just ahead of the Lamborghini Urus in its first full year of sales, while the Rolls Royce Cullinan is up to just over 400 sales in its first full year. The best selling mainstream model is only in 12th place as the Kia Sorento is down 3% while its sibling Hyundai Santa Fe is up 4% which allows the latter to move back ahead of the Ford Edge, down 13%. The Toyota Land Cruiser is down 9% while the SsangYong Rexton is relatively stable at -2%. The Mitsubishi Pajero Sport, only available in the UK, is up 79% and outsells the regular Mitsubishi Pajero, down 86%.
Also check 2019 midsized SUV sales in the US, where the Grand Cherokee leads ahead of the Toyota Highlander and Ford Explorer, and where the luxury leader is by far the Lexus RX ahead of the X5.
| Large SUV segment | 2019 | 2018 | Change | 2019 share | 2018 share | |
| 1 | BMW X5 | 44.765 | 30.590 | 46% | 13,4% | 10,3% |
| 2 | Volvo XC90 | 29.252 | 30.356 | -4% | 8,8% | 10,2% |
| 3 | Range Rover Sport | 26.291 | 24.732 | 6% | 7,9% | 8,3% |
| 4 | Volkswagen Touareg | 25.565 | 16.002 | 60% | 7,7% | 5,4% |
| 5 | Mercedes-Benz GLE | 24.453 | 24.886 | -2% | 7,3% | 8,3% |
| 6 | Porsche Cayenne | 20.102 | 13.848 | 45% | 6,0% | 4,6% |
| 7 | Audi e-Tron | 18.382 | 0 | New | 5,5% | 0,0% |
| 8 | Audi Q8 | 17.627 | 7.927 | 122% | 5,3% | 2,7% |
| 9 | Audi Q7 | 16.127 | 23.213 | -31% | 4,8% | 7,8% |
| 10 | Range Rover | 11.705 | 12.160 | -4% | 3,5% | 4,1% |
| 11 | Land Rover Discovery | 9.766 | 13.120 | -26% | 2,9% | 4,4% |
| 12 | Kia Sorento | 9.703 | 10.017 | -3% | 2,9% | 3,4% |
| 13 | Hyundai Santa Fe | 8.962 | 8.591 | 4% | 2,7% | 2,9% |
| 14 | Mercedes-Benz G-Class | 8.682 | 6.071 | 43% | 2,6% | 2,0% |
| 15 | Ford Edge | 8.616 | 9.883 | -13% | 2,6% | 3,3% |
| 16 | Tesla Model X | 7.861 | 12.108 | -35% | 2,4% | 4,1% |
| 17 | Jeep Grand Cherokee | 7.129 | 7.963 | -10% | 2,1% | 2,7% |
| 18 | Lexus RX | 6.805 | 7.193 | -5% | 2,0% | 2,4% |
| 19 | Toyota Land Cruiser | 6.359 | 6.977 | -9% | 1,9% | 2,3% |
| 20 | BMW X6 | 4.951 | 9.445 | -48% | 1,5% | 3,2% |
| 21 | BMW X7 | 4.643 | 0 | New | 1,4% | 0,0% |
| 22 | Mercedes-Benz GLE Coupe | 4.535 | 6.081 | -25% | 1,4% | 2,0% |
| 23 | Maserati Levante | 3.290 | 4.511 | -27% | 1,0% | 1,5% |
| 24 | Mercedes-Benz GLS | 2.386 | 3.534 | -32% | 0,7% | 1,2% |
| 25 | SsangYong Rexton | 2.315 | 2.372 | -2% | 0,7% | 0,8% |
| 26 | Bentley Bentayga | 991 | 1.217 | -19% | 0,3% | 0,4% |
| 27 | Lamborghini Urus | 967 | 290 | 233% | 0,3% | 0,1% |
| 28 | Mitsubishi Pajero Sport | 641 | 359 | 79% | 0,2% | 0,1% |
| 29 | Mitsubishi Pajero / Montero / Shogun | 608 | 4.417 | -86% | 0,2% | 1,5% |
| 30 | Rolls Royce Cullinan | 406 | 67 | 506% | 0,1% | 0,0% |
| 31 | Infiniti QX70 | 23 | 288 | -92% | 0,0% | 0,1% |
| Segment total | 333.908 | 298.218 | 12% |
Click on any model to see its annual sales from 1997-2019 and monthly sales from 2016 to 2020, or use the dropdown menu in the top right of this site.
Car sales statistics are from the following countries: Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Great Britain, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland.
Sources: Manufacturers, ANDC, JATO Dynamics.