European sales 2019-Q3 Premium Large segment

Large_Premium_Car-segment-European-sales-2018-Mercedes_Benz_E_Class-BMW_5_series-Audi_A6

Highlights

  • Segment down 14% YTD, loses 0,3 percentage points to now hold 2,3% share of the European new car market.
  • Mercedes-Benz E-Class still the dominant player of the segment, strengthened further by having Coupe and Convertible versions available as well
  • Audi A6 the only player in the top-4 to gain sales YTD, at +19% thanks to the new generation
  • Volvo S90/V90 biggest loser in the top-5 as cannibalized by the smaller S60/V60
  • Tesla Model S also down sharply, -48% YTD, also due to internal competition of the smaller Model 3. As a result, German Big-3 regain 7,5 percentage points of segment share to 83,3%
  • Mercedes-Benz CLS up 12% YTD thanks to the new generation, but sales were already down 35% in Q3 when it was outsold by the Model S and Audi A7
  • Jaguar XF outsold in Q3 by the Lexus ES and BMW 6-Series, ES already sold more than the GS has done in any full year in the last decade.

Premium large car segment 2019 Q1-Q3 2018 Q1-Q3 Change Share
1 Mercedes-Benz E-Class 81.209 92.508 -12% 29,4%
2 BMW 5-series 66.375 82.166 -19% 24,0%
3 Audi A6 / S6 / RS6 / Allroad 64.674 54.455 19% 23,4%
4 Volvo S90/V90 29.923 44.561 -33% 10,8%
5 Mercedes-Benz CLS 6.890 6.137 12% 2,5%
6 Tesla Model S 6.604 12.788 -48% 2,4%
7 Audi A7 / S7 / RS7 6.411 7.051 -9% 2,3%
8 Jaguar XF 5.140 8.315 -38% 1,9%
9 BMW 6-series 4.464 8.562 -48% 1,6%
10 Lexus ES 2.940 0 New 1,1%
11 Maserati Ghibli 1.405 2.002 -30% 0,5%
12 Lexus GS 137 946 -86% 0,0%
13 Infiniti Q70 17 62 -73% 0,0%
Segment total 276.189 319.553 -14%

Click on any model to see its annual sales from 1997-2018 and monthly sales from 2015 to 2018, or use the dropdown menu in the top right of this site.

Car sales statistics are from the following countries: Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Great Britain, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland.

Sources: Manufacturers, ANDC, JATO Dynamics.