The limousine and upper class segment is the only car (non-crossover) segment to improve in the first half of 2022 at +5% in an overall market down 15%. Still, it remains a very small class with just 0.3% of total European car sales. In the second quarter, upper class sales were up 9% in a market down 24%.

Mercedes-Benz continues to dominate the class with its two sedans, taking 47.6% share of the segment, up from 34.8% last year. The Mercedes-Benz S-Class remains on top despite a 13% decline in deliveries, while the Mercedes-Benz EQS is firmly in second place. In the second quarter, the Porsche Panamera was the #3 seller, but it’s still behind the BMW 7-Series year-to-date. Worst performing nameplate in the class is the BMW 8-Series with sales down 39%. It almost lost half of its sales in the second quarter of the year. The Audi A8 is down 2% and completes the top-6 with a comfortable distance to the rest of the class. Best of the rest and the second best performing nameplate in the segment with sales up 65%, while the Rolls Royce Ghost is up 36%. The Ghost was outsold in the second quarter by the Lexus LS which leapfrogs the Maserati Quattroporte, despite the Italians relatively good performance so far this year at +37%. The all-new Rolls Royce Phantom is the best performer with sales more than doubling on last year.

 

Upper class 2022-H1 2021-H1 Change 2022 share 2022-Q2 Change
1 Mercedes-Benz S-Class 5.305 6.088 -13% 28,9% 2.702 8%
2 Mercedes-Benz EQS 3.434 0 New 18,7% 1.851 New
3 BMW 7-series 2.650 2.866 -8% 14,4% 1.397 -15%
4 Porsche Panamera 2.382 2.703 -12% 13,0% 1.430 -1%
5 BMW 8-series 2.275 3.715 -39% 12,4% 1.062 -48%
6 Audi A8 / S8 1.641 1.674 -2% 8,9% 585 -28%
7 Bentley Flying Spur 369 224 65% 2,0% 254 83%
8 Rolls Royce Ghost 117 86 36% 0,6% 49 40%
9 Lexus LS 67 58 16% 0,4% 53 83%
10 Maserati Quattroporte 63 46 37% 0,3% 35 59%
11 Rolls Royce Phantom 47 19 147% 0,3% 21 133%
12 Bentley Mulsanne 0 17 -100% 0,0% 0 -100%
13 Jaguar XJ 0 7 -100% 0,0% 0 -100%
Segment total 18.350 17.503 5% 9.439 9%

Car sales statistics are from the following countries: Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Great Britain, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland.

Sources: Manufacturers, ANDC, JATO Dynamics.