US sales 2015 Q1-Q3 Exotics segment

US Exotics 2

Sales in the Exotic segment fell by 13% in the third quarter of the year, on the surface a dramatic reversal of fortunes for a segment in which sales were up 5% in the first half of the year. However, upon clearer inspection this fall is driven mostly by a 17% drop in sales for the Maserati brand, whose models account for well over half of sales in the segment.Other highlights:

  • Bentley’s sales continued falling, so much so that Ferrari came within 16 units in Q3 2015; don’t expect this state of things to continue for long, though – not with the Bentley Bentayga SUV waiting in the wings
  • Rolls-Royce outsold Aston Martin in the third quarter, and may yet claim 4th spot in the sales by the end of the year
  • Dodge Viper sales were down 21% in Q3 2015, suggesting that despite a substantially lower price the model may not be long for this world
    2015 Q1Q3 Exotics