The Small Pick-up segment grew by 46% in Q3, a small step down from the dizzying 62% growth rate in the first half of the year. The reason for this is that the new market players, Chevy Colorado and GMC Canyon, are becoming more established, leading to a “new normal”. At this pace, it seems that the segment might finish the year with some 350,000 sales, and might stabilize with around 400,000 sales in the medium term.
Highlights:
- There have been no changes in the rankings, with Toyota Tacoma remaining the undisputed number one in the segment
- Nissan Frontier is the only model whose sales fell in Q3, by a not insubstantial 36%
- Chevy Colorado sells roughly three units for each unit its GMC Canyon sells, broadly the same proportion as for their larger brothers, Chevy Silverado and GMC Sierra
