BMW Sales Data & Trends for the European Automotive Market
BMW sales in Europe have risen from 2009 to 2011 and then stabilized until 2013 before continuing their growth again, setting a new volume record in 2016. BMW’s market share has kept on rising every year since 2009, for a total gain of over 2,5 percentage points.
The introduction of the BMW X1 small crossover in 2009 has added over 500.000 sales to the brand’s total and its second generation, launched late 2015, became the brand’s best seller in January 2017. Its bigger brother X3 has seen its sales slide from its peak in 2012 and will need an update soon as the competition has grown stronger in that segment.
New generations of the brand’s best selling cars, the BMW 1-series in 2011 and 3-series in 2012 have helped the brand from Munich to offset declining sales of its large SUVs X5 and X6 during that period until the latter two were replaced in 2014 and 2015, followed by the limousine BMW 7-series in 2016. Successful expansion of its line-up did the rest, with the 2-series Active Tourer, its first MPV and its first front-wheel drive car, but also the 2-series coupe and convertible, the 4-series coupe, convertible and Gran Coupe 4-door and the X4 crossover. BMW has also invested heavily in green technology and alternative drivetrains, resulting in the i3 EV with optional range extender and the i8 Plug-In sports car.
The new 5-series will hit full potential in 2017 and should boost the brand further, also helped by continued success of the second generation X1 and its sportier version X2.
See Also All BMW Sales Reports / BMW US Sales Figures / BMW China Sales Figures
Monthly Vehicle Sales
Annual Vehicle Sales
Annual Vehicle Sales Chart
Market Share Chart
Also check out sales figures for the BMW 1-series, 2-series, 3-series, 4-series, 5-series, 6-series, 7-series, 8-series, X1, X2, X3, X4, X5, X6, X7, Z4, i3, i8, Z3, Z8.
Car sales statistics are from the following countries: Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Great Britain, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland. Sources: Manufacturers, ANDC, JATO Dynamics.