Porsche Sales Data & Trends for the U.S Automotive Market
The US has traditionally been one of Porsche’s biggest markets, and this position has only been strengthened of late – the brand sold over 60,000 cars in 2019, after breaking the 50,000 mark for the first time ever in 2015. As it stands, the US accounts for more than a quarter of Porsches sold globally each year.
Two factors contribute to Porsche’s success in the American market. First, the 911 has a long history in the US, and finds a broad audience ranging from the newly rich, through hardcore enthusiasts all the way to well-off retirees. Second, the Cayenne, Panamera and lately the Macan have successfully appealed to people who want a “sports car” but also have a family to haul around. It should come as no surprise that it’s not the 911 that’s Porsche’s most popular model in the US, but the Macan and Cayenne SUVs.
Also find Porsche sales in Europe. Sales figures for the Boxster, Cayman, 718, 911, Taycan EV, Panamera, Macan, Cayenne, 918 Spyder, Carrera GT, 924S, 944, 968, 928.
Monthly Vehicle Sales
| Year | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2016 | 4,354 | 3,561 | 4,323 | 5,410 | 4,578 | 4,482 | 3,878 | 5,181 | 4,479 | 4,506 | 5,513 | 4,015 |
| 2017 | 4,159 | 3,637 | 4,479 | 5,529 | 4,805 | 4,516 | 3,901 | 4,709 | 5,059 | 4,715 | 5,555 | 3,913 |
| 2018 | 4,816 | 4,382 | 4,756 | 5,570 | 5,005 | 4,892 | 4,020 | 4,083 | 5,102 | 4,817 | 5,673 | 4,086 |
| 2019 | 5,419 | 4,826 | 4,779 | 5,018 | 5,010 | 5,205 | 4,956 | 4,636 | 5,213 | 5,447 | 6,326 | 4,733 |
| 2020 | 11,994 | 12,192 | 15,548 | 17,560 | ||||||||
| 2021 | 17,368 | 18,958 | 15,289 | 18,410 | ||||||||
| 2022 | 13,042 | 19,487 | 16,581 | |||||||||
| Avg = | Avg = | Avg = | Avg = | Avg = | Avg = | Avg = | Avg = | Avg = | Avg = | Avg = | Avg = 96,647.83 |
Annual Vehicle Sales
| Year | Sales | Growth | Market Share |
|---|---|---|---|
| 1965 | 4,599 | 0.04 | |
| 1966 | 6,195 | 34.70 | 0.06 |
| 1967 | 6,700 | 8.15 | 0.07 |
| 1968 | 7,458 | 11.31 | 0.06 |
| 1969 | 5,893 | -20.98 | 0.05 |
| 1970 | 13,898 | 135.84 | 0.14 |
| 1971 | 17,239 | 24.04 | 0.14 |
| 1972 | 20,464 | 18.71 | 0.15 |
| 1973 | 23,771 | 16.16 | 0.16 |
| 1974 | 21,029 | -11.54 | 0.18 |
| 1975 | 16,224 | -22.85 | 0.15 |
| 1976 | 14,192 | -12.52 | 0.11 |
| 1977 | 19,896 | 40.19 | 0.13 |
| 1978 | 17,018 | -14.47 | 0.11 |
| 1979 | 13,818 | -18.80 | 0.10 |
| 1980 | 10,490 | -24.08 | 0.10 |
| 1981 | 11,241 | 7.16 | 0.10 |
| 1982 | 14,407 | 28.16 | 0.14 |
| 1983 | 21,831 | 51.53 | 0.16 |
| 1984 | 20,024 | -8.28 | 0.14 |
| 1985 | 25,306 | 26.38 | 0.16 |
| 1986 | 30,471 | 20.41 | 0.17 |
| 1987 | 23,632 | -22.44 | 0.16 |
| 1988 | 15,737 | -33.41 | 0.10 |
| 1989 | 9,479 | -39.77 | 0.07 |
| 1990 | 9,139 | -3.59 | 0.07 |
| 1991 | 4,428 | -51.55 | 0.04 |
| 1992 | 4,115 | -7.07 | 0.03 |
| 1993 | 3,729 | -9.38 | 0.03 |
| 1994 | 5,838 | 56.56 | 0.04 |
| 1995 | 6,078 | 4.11 | 0.04 |
| 1996 | 7,524 | 23.79 | 0.00 |
| 1997 | 12,976 | 72.46 | 0.10 |
| 1998 | 17,243 | 32.88 | 0.10 |
| 1999 | 20,875 | 21.06 | 0.10 |
| 2000 | 22,410 | 7.35 | 0.10 |
| 2001 | 23,041 | 2.82 | 0.10 |
| 2002 | 21,315 | -7.49 | 0.10 |
| 2003 | 28,417 | 33.32 | 0.17 |
| 2004 | 31,473 | 10.75 | 0.19 |
| 2005 | 31,933 | 1.46 | 0.19 |
| 2006 | 34,227 | 7.18 | 0.21 |
| 2007 | 34,693 | 1.36 | 0.21 |
| 2008 | 26,035 | -24.96 | 0.20 |
| 2009 | 19,696 | -24.35 | 0.19 |
| 2010 | 25,320 | 28.55 | 0.22 |
| 2011 | 29,023 | 14.62 | 0.23 |
| 2012 | 35,043 | 20.74 | 0.24 |
| 2013 | 42,324 | 20.78 | 0.27 |
| 2014 | 47,006 | 11.06 | 0.28 |
| 2015 | 51,756 | 10.11 | 0.30 |
| 2016 | 54,280 | 4.88 | 0.31 |
| 2017 | 55,420 | 2.10 | 0.32 |
| 2018 | 57,202 | 3.22 | 0.33 |
| 2019 | 61,568 | 7.63 | 0.36 |
| 2020 | 57,294 | -6.94 | 0.39 |
| 2021 | 70,025 | 22.22 | 0.47 |
Annual Vehicle Sales Chart
Market Share Chart
Sources: Manufacturers, ANDC