https://carsalesbase.com/us-sales-2015-first-half-premium-large-segment/ Automotive Industry analysis, opinions and data Tue, 17 Mar 2020 14:21:00 +0000 hourly 1 https://wordpress.org/?v=6.3 https://carsalesbase.com/us-sales-2015-first-half-premium-large-segment/#comment-43195 Tue, 25 Aug 2015 21:22:41 +0000 http://left-lane.com/?p=28874#comment-43195 I think a large part of Audi’s problems is that the brand, along with VW, has a really bad reputation for reliability, and I think it hurts its sales a lot – in less competitive segments (compact, limousine) I think that the product’s quality can make up the difference, but in the more competitive segments (mid-sized, large) I think the models suffer more. Or maybe it is something to do with the badge snobbery of the older, conservative clientele in these segments…

]]> https://carsalesbase.com/us-sales-2015-first-half-premium-large-segment/#comment-43157 Tue, 25 Aug 2015 14:57:14 +0000 http://left-lane.com/?p=28874#comment-43157 Who would’ve thought the Hyundai Genesis would outsell the Audi A6?
The A6 is the leader of the segment both in Europe and in China (year-to-date), but doesn’t seem to vibe with Americans, even after its subtle facelift.
I know Audi doesn’t (yet) have the same brand cachet as Mercedes and BMW, so a distant third fourth would be acceptable, but it just blows me away that the Genesis sells almost 50% more and even the grandpa mobile Cadillac XTS does better. What is it that the A6 is doing wrong for the Americans? Is it the too conservative styling? It can’t be just the brand image, because then it wouldn’t be behind the Genesis and the A8 wouldn’t be ahead of the Panamera.
I guess Americans just aren’t as obsessed with the logo as the Europeans and Chinese are, they are open to brands other than the German Big 3, a point which is proven by the Lexus ES.

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